Rounded white, fonts, a destructured grid, remind the codes of fashion and magazines, and allow the website to be part of a contemporary and trendy universe, while giving the Charter a living and cheeky spirit like a "blog".

In order not to lose the aspect of the e-merchant website, a fixed navigation and access to the basket and account always present have been provided.
Also the page runs, sophisticated, destructured : a quirky staging that allows to forget the rigidity of architecture in favor of visuals and stories, like a scenario.